Which begs the question: Is it really a niche? Casual gaming's biggest star, Flo-unlike, say, Halo's faceless super soldier, Master Chief-is a recognizable character with a recognizable problem: She's got to keep her diner running. Yet others, such as the makers of "Scrabulous," are building a following on social networks like Facebook. Some sites, such sas Kongregate, rely on developers to contribute online games and share online ad revenues with game developers. Others, however, are experimenting with putting flash-based games entirely online.
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Gamers can download a game, try it for an hour and, if they like it, buy it. Most go for the "try and buy" model, distributing their games through portals, such as RealArcade and Big Fish, or sites affiliated with AOL, , casual game developers have more options. 260+ extremely high quality and safe game downloads - Bejeweled, Risk II, Feeding Frenzy, Ricochet, and tons more. They can also sell these games to users equipped with everything from mobile phones to older PCs: Cutting-edge graphics are not required.Īnd while game studios spending millions grinding out futuristic or violent epics have to rely on distribution via store shelves and online retailers like While a graphics-intensive game like "Halo 3" will take years and tens of millions of dollars to make, developers can build a casual game for as little $150,000 with a team of two or three in nine months or less, Holland says. In addition to appealing to a broader audience, casual game developers also benefit from lower development costs. But casual female-targeted gaming hits with female heroines, such as "Diner Dash" and "Wedding Dash," make it clear that casual game developers are attacking far broader swaths of the population than the traditional 18-to-35-year-old male demographic coveted by makers of hardcore games. To be sure, classifying casual games as "games for girls" would not be fair.
In Pictures: Games That Charm Usīut while the crime-themed adventure game "Grand Theft Auto IV" will rake in big bucks this year from players with the time for hours-long, Mountain-Dew-fueled sessions, stealing cars and assassinating gang rivals is not for everyone."My wife is not going to buy that for the family," says Craig Holland, chief executive officer of casual game developer Freeze Tag. Even social networks like Facebook and Bebo are getting a makeover as developers hard-wire casual games into online social networks (see "Facebook's Winning Game"). Will roll out a portal for bite-sized games for its Wii console, dubbed WiiWare, later this year.
Is adding new titles to its online Xbox Live Arcade gaming hub. The result: The gaming industry is hustling to remake itself to please these paying customers. And while casual games appeal to everyone from pre-teens to old men (the world's richest man, Warren Buffet, 77, haunts online bridge parlors while using the handle "T-bone"), women over 35 are the most likely to pay for them 75% percent of those who pay for casual games are women, and 72% are over 35 years old.
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